Post ProductionThe hard part
You ever go on a vacation and take your phone out to capture a magnificent scene, only when you look at your screen, it looks nothing like the way you experienced it? Sometime it is, but most of the time, it isn't that you don't have a fancy camera. What your brain filtered out that your phone could not were trash on the beach, phone lines in the sky and hipsters photobombing your picture perfect vacation.
As photographers, it is our job to find a way to keep those distractions out of view, but many times, those distractions cannot be kept out of frame without changing the dynamic of the rest of the scene. This is where post production comes in.
Our human brains do a great job seeing the beauty in things. But our smart phones and cameras do not. They are not artistic, they just try to capture what is in front of them. This is where post production comes into play.
Post production involves things like: correcting color and skin tones, taking out distracting power lines or trash on the beach. Some times it is as intricate as adding hollywood magic to a bland scene. Whatever it is you envision, we can work with you to make it happen.
For example in a shoot, I may spend one hour setting up the lighting and backdrop, and another 2 hours getting your photos. I may even have capture 200 pictures in that time frame. I wish it were as easy as just printing those 200 pictures and my job is done. But the reality is, only a small percentage of the 200 is good enough for me. I may spend a couple of hours narrowing the 200 to about 20-50 of those pictures. I rule out shots where the subjects blinked, hair got in their face or maybe their expressions do not reflect the mood of the scene. After that, I start working on the colors. Cameras would sometimes make a scene look very orange in the sun or green inside a home, color correction is the art of balancing the color spectrum. After color correction, I cull again for images that just don`t make the cut. I then go and take out any distractions in a pictures. And on the most important images, I may take out fly away hairs, lint on clothing, or if necessary--skin blemishes.
This boils down to on average 10-60 minutes per image. If I promised you ten images, that may take me 1-10 hours editing. But that is just part of producing the best possible image for you. View my portfolio next...