The Cinematic Fashion Series is a personal project my team and I began shooting this year. There are plenty of great commercial fashion ads out there–some extremely artistic and others very raw. However, I wanted to do something a little different, I wanted to tell a story–to create a series of projects which are styled and laid out like fashion shoots, but shot cinematically like an action movie.
In the 30+ billion dollar movie industry, the biggest sellers are not the artistic films, but the action blockbusters. This is not a mistake, people love to be entertained. They love good stories.